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How your site is Found on the InternetOf course you will broadcast your web address at every opportunity on print collateral and verbally whenever possible. Additionally, savvy web users will use both search engines and web directories to seek out select services, products and information. Search Engines can be considered the gatekeepers of the Net's vast wealth of information. Search Engines are a tool and like many tools they require instruction and practice to be applied correctly. Leading Search Engines have links to "how to use" or "help" pages. These pages describe the required syntax (exact language each engine understands) and often have very useful examples. Ultimately, the responsibility is up to the information seeker to uniquely describe what they are looking for by such techniques as employing keywords, Boolean logic and in many cases, persistence. The cool technology behind top search engines is very active, the engines themselves send robots all over the web, scouring every nook and cranny for information to index. These search engines look for information to categorize, as opposed to passively waiting for web addresses to be provided to them. Alta Vista is a leader in the field of active search engines, and it is the search engine of choice for Websourcer Communications. Websourcer Communications will add technology to your site so that the best search engines find your site, place it at the top of the list and build an abstract to entice searchers to visit.
Directories are how a small percentage of web users will find your site. Directories, like the phone book Yellow Pages, are passive and they rely on YOU to get the information to THEM. If you have more than one set of phone book Yellow Pages and find the "imitators" to be incomplete, you may be dissatisfied with the completeness of many directories. There is no "standard" Internet directory and there are hundreds vying for the title of becoming the standard. But how likely is it that the average web site is going to be properly registered with all of these competing directories? Websourcer recommends that more resources be spent making sure the dynamic search engines know how to find and properly index your site. Be skeptical of directories that require a fee for registration. Most top Directories are free:
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