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Electronic MarketingElectronic Marketing is a field that has arrived! Electronic Marketing includes the principles of Electronic Identity, Electronic Business Development and Electronic MarCom. There is much more to electronic marketing than merely an attractive web presence! Electronic Identity (AKA Internet Identity and Electronic Branding): Just like a memorable logo, jingle or phrase helps identify successful organizations, web addresses and email addresses reflect on your organization's ability to be remembered and to be properly associated. Since the Internet is here to stay, create your electronic identity now and keep it forever. Web addresses do not have to look like gibberish. Successful organizations have intuitive addresses. Making the Internet more user-friendly, it is no longer necessary to enter complete "http" commands. For example, the complete command to reach Microsoft® is "http://www.microsoft.com". Entering simply "microsoft" in the location bar in both Internet Explorer® and Netscape Navigator® will get you there, too! With this in mind, you can often guess at a successful business' web address by simply trying their name. Wouldn't you like your web address to be "www.yourcompany.com"? Similarly, email addresses should be easily associated and might look like "sales@yourcompany.com" or "info@yourcompany.com". Electronic Business Development: Establish new business relationships based on the commonality of the Internet. An entire worldwide community of complementary relationships awaits! Develop strategic alliances in terms of mutual links, sharing of email lists and shared experiences with other net services. Determine which on-line services catering to your industry warrant an investment (both time and monetary). Foster electronic relationships with those organizations where cross-selling will be mutually beneficial. The extent to which these concepts can be implemented is staggering, there are no geographical limits! Electronic MarCom: Blend traditional marketing communications with technology and you have a powerful way to leverage the Internet. Foster a loyal and intelligent Electronic Community. Generate electronic newsletters, special announcements, press releases and more! Integrate consistent electronic messaging into your present marketing plan. Your on-line audience will likely help you with your marketing efforts by sharing pleasurable experiences via email, posting to a newsgroup or discussion in a chat room!
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